2.8
billion
People using social media by the end of 2016
21%
more
People using social media from 2015
40
billion
Photos (and counting) shared on Instagram
1
million
New active mobile social users added daily
91%
retail
Brands using 2 or more social media channels
41%
Americans
Say it's important for brands to engage socially
Where To Start
Social Media stats referenced from Hootsuite, WeAreSocial, AdWeek and Instagram.